Entrepreneurship 101: Who is Your Customer
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
Entrepreneurship 101: Who is Your Customer
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
What separates an idea from a business?
What you'll learn
- Primary Customer Research
- Bottom-Up Market Analysis
- Market Segmentation
- Beachhead Market Analysis
- Development of End User Profile
- Profiling of Customer Persona
- Estimation of Total Addressable Market Size
Prerequisites
None
Meet your instructors
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Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management -
Lecturer at MIT and Founder of MIT Bootcamps
Bill Aulet
Bill Aulet
Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management
Professor Aulet is changing the way entrepreneurship is understood, taught, and practiced around the world. Bill is an award-winning educator and author whose current work is built off the foundation of his 25-year successful business career first at IBM and then as a three-time serial entrepreneur. During this time, he directly raised over a hundred million dollars and, more importantly, created hundreds of millions of dollars of shareholder value through his companies. Since 2009, he has been responsible for leading the development of entrepreneurship education across MIT at the Martin Trust Center. Bill's first book, Disciplined Entrepreneurship, released in August 2013, has been translated into over 18 languages and has been the content for three online edX courses which have been taken by hundreds of thousands of people in 199 different countries. The accompanying follow-on book, Disciplined Entrepreneurship Workbook, was released in April 2017. Bill has widely published in in places such as the Wall Street Journal, TechCrunch, the Boston Globe, the Sloan Management Review, the Kauffman Foundation, Entrepreneur Magazine, MIT Sloan Experts and more. He has been a featured speaker on shows such as CNBC’s Squawk Box, BBC News, Bloomberg News as well as at events and conferences around the world.
Erdin Beshimov
Erdin Beshimov
Lecturer at MIT and Founder of MIT Bootcamps
Erdin Beshimov is a Lecturer at MIT and a Senior Director, Experiential Learning at MIT Open Learning. At MIT Erdin was also the Founder of MIT Bootcamps and founding Director of the MITx MicroMasters Program, which pioneered the model of “inverted admissions,” and the Incubation Group in the Office of Digital Learning. He co-created MIT’s first massive open online courses on entrepreneurship, which have enrolled hundreds of thousands of learners from every country in the world. Guided by the philosophy that MIT is not just a university but a global innovation community, Erdin’s focus at MIT is on building new pathways for learners worldwide to study innovation, technology, and entrepreneurship.
Erdin is a graduate of the MIT Sloan School of Management. For his work in entrepreneurship and contributions to student life at MIT, Erdin was awarded the Patrick J. McGovern Entrepreneurship Award, the Carol and Howard Anderson Fellowship, and the MIT Sloan Peer Recognition Award. Before returning to MIT after graduating, Erdin served as Principal at Flagship Pioneering where he focused on ventures in water, energy, and materials. Erdin also co-founded Ubiquitous Energy, a solar technologies spinout from MIT, and evaluated energy efficiency innovations at Venrock Associates.