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Product and Service Creation in the Internet Age

The way new products and services are developed is undergoing the biggest paradigm shift since the industrial revolution. This means real opportunities for entrepreneurial leaders like you. To take advantage of the opportunities, start by changing the way you think about innovation.

Product and Service Creation in the Internet Age

The way new products and services are developed is undergoing the biggest paradigm shift since the industrial revolution. This means real opportunities for entrepreneurial leaders like you. To take advantage of the opportunities, start by changing the way you think about innovation.

Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient themselves to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.

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In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.”

What you'll learn

  • Application of the Lead User Method to new product development
  • Development of toolkits for DIY innovators
  • Understanding of emerging innovation development methods

Prerequisites

None

Meet your instructors

  • Featured image for Eric von Hippel
    T. Wilson (1953) Professor in Management and a Professor of Management of Innovation and Engineering Systems, MIT Sloan School of Management
  • Featured image for Erdin Beshimov
    Lecturer at MIT and Founder of MIT Bootcamps

Who can take this course?

Because of U.S. Office of Foreign Assets Control (OFAC) restrictions and other U.S. federal regulations, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba, Syria, North Korea and the Crimea, Donetsk People's Republic and Luhansk People's Republic regions of Ukraine.