Skip to main content

Entrepreneurship 102: What can you do for your customer?

Learn and apply the process of entrepreneurial product design

Entrepreneurship 102: What can you do for your customer?

Learn and apply the process of entrepreneurial product design

Successful entrepreneurship ultimately comes down to three questions:

Show More

The course series Entrepreneurship 101, 102, and 103 addresses these questions one by one. Entrepreneurship 102 is for you if you are creating a product or service, especially in an entrepreneurial setting. You face resource scarcity, but strive to iterate quickly through reliable insights. We’ll teach you how to do that. Our approach to product design will be holistic. We’ll teach you to translate user needs into product priorities and product priorities into experience design. We’ll base your learning process on case studies of MIT entrepreneurs.

This course is particularly useful for:

  • Corporate entrepreneurs developing new businesses;
  • Scientists and engineers commercializing new technologies;
  • Creators of complex solutions that necessitate design trade-offs.

Entrepreneurship 102 is equally valuable for educators, who teach and coach entrepreneurs. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.

If you can, take Entrepreneurship 102 as a team. The course will give you a common framework to make decisions, laying the foundation for your long-term success.

Give your best to this course. In return, you will gain the confidence that you can design great products, too. And that is priceless.

This course is a prerequisite to attend an MIT Bootcamp.

The course is taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and Erdin Beshimov, Senior Director of MIT BootCampus.

What you'll learn

  • Analysis of Full Product Life Cycle Use Case
  • Design of High Level Product Specification
  • Estimation of Quantified Value Proposition
  • Charting of Competitive Position
  • Development of your company’s “Secret Sauce”

Prerequisites

Entrepreneurship 101: Who Is Your Customer?

Meet your instructors

  • Featured image for Bill Aulet
    Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management

    Professor Aulet is changing the way entrepreneurship is understood, taught, and practiced around the world. Bill is an award-winning educator and author whose current work is built off the foundation of his 25-year successful business career first at IBM and then as a three-time serial entrepreneur. During this time, he directly raised over a hundred million dollars and, more importantly, created hundreds of millions of dollars of shareholder value through his companies. Since 2009, he has been responsible for leading the development of entrepreneurship education across MIT at the Martin Trust Center. Bill's first book, Disciplined Entrepreneurship, released in August 2013, has been translated into over 18 languages and has been the content for three online edX courses which have been taken by hundreds of thousands of people in 199 different countries. The accompanying follow-on book, Disciplined Entrepreneurship Workbook, was released in April 2017. Bill has widely published in in places such as the Wall Street Journal, TechCrunch, the Boston Globe, the Sloan Management Review, the Kauffman Foundation, Entrepreneur Magazine, MIT Sloan Experts and more. He has been a featured speaker on shows such as CNBC’s Squawk Box, BBC News, Bloomberg News as well as at events and conferences around the world.

  • Featured image for Erdin Beshimov
    Lecturer at MIT and Founder of MIT Bootcamps

Who can take this course?

Because of U.S. Office of Foreign Assets Control (OFAC) restrictions and other U.S. federal regulations, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba, North Korea and the Crimea, Donetsk People's Republic and Luhansk People's Republic regions of Ukraine.