Entrepreneurship 101: Who is Your Customer
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
What separates an idea from a business?
None
Professor Aulet is changing the way entrepreneurship is understood, taught, and practiced around the world. Bill is an award-winning educator and author whose current work is built off the foundation of his 25-year successful business career first at IBM and then as a three-time serial entrepreneur. During this time, he directly raised over a hundred million dollars and, more importantly, created hundreds of millions of dollars of shareholder value through his companies. Since 2009, he has been responsible for leading the development of entrepreneurship education across MIT at the Martin Trust Center. Bill's first book, Disciplined Entrepreneurship, released in August 2013, has been translated into over 18 languages and has been the content for three online edX courses which have been taken by hundreds of thousands of people in 199 different countries. The accompanying follow-on book, Disciplined Entrepreneurship Workbook, was released in April 2017. Bill has widely published in in places such as the Wall Street Journal, TechCrunch, the Boston Globe, the Sloan Management Review, the Kauffman Foundation, Entrepreneur Magazine, MIT Sloan Experts and more. He has been a featured speaker on shows such as CNBC’s Squawk Box, BBC News, Bloomberg News as well as at events and conferences around the world.